Do Both! The fastest growing medium has always struggled with its identity – can it help advertisers effectively brand? Or for most advertisers, is it just a direct response vehicle?
After all these years, shouldn’t we really be able to do both?
At Brand Affinity Technologies (BAT), we believe the most powerful way to over-deliver on brand AND direct response is to use endorsements – one of the longest running and most effective strategies to connect brands with consumer passion and enthusiasm.
We know most advertisers think endorsements are expensive and take forever to negotiate. Not true anymore. BAT gives advertisers immediate access to thousands of professional and retired celebrity athletes for use in digital campaigns. Talent research, selection and procurement can take only a few days to lock up. And don’t worry about time and labor-intensive photo shoots. BAT advertisers have access to asset trays complete with green-screen videos and photos, as well as audio clips for use in their campaigns.
Useful Links
